Flexible work model
Work from home, from the office, or in a hybrid format that supports focus and collaboration.
About the role
In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of SoftServe’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.
Responsibilities
- Lead client discovery and advisory sessions to assess marketing technology needs and translate business objectives into Marketing Cloud architecture and solution designs
- Design and implement multi-channel customer journey strategies using Journey Builder and Automation Studio, aligning technical solutions with client business goals across email, SMS, push, and social
- Architect and build advanced, personalized campaigns using AMPscript, SSJS, and dynamic content, establishing reusable patterns and best practices for client teams
- Define and govern data architecture strategy within Marketing Cloud, including Data Extensions, Contact Builder, segmentation models, and integration data flows
- Design and lead implementation of Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs, ensuring scalable, unified customer data architecture
- Establish platform governance frameworks, security models, and compliance standards (CAN-SPAM, GDPR, CASL) tailored to client regulatory requirements
- Conduct platform health checks, deliverability audits, and performance optimization assessments, delivering recommendations and roadmaps to clients
- Own pre-sales activities, including solution scoping, effort estimation, and proposal development for prospective Marketing Cloud engagements
- Facilitate workshops and training sessions with marketing, analytics, and engineering stakeholders to drive adoption, alignment, and best-practice usage
Requirements
- 6+ years of hands-on experience with Salesforce Marketing Cloud, including 4+ years in a client-facing consulting or solution architecture capacity, ideally with prior experience leading engagements as a senior or lead consultant
- Salesforce Marketing Cloud Consultant and/or Administrator certification; candidates must hold at least one, with both considered a strong advantage
- Deep expertise across Marketing Cloud Studios and Builders — Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder
- Advanced skills in AMPscript, SSJS, and SQL, with proven experience designing complex personalization logic, automation workflows, and data models
- Proven track record designing and leading Marketing Cloud Connect and third-party integrations (Sales Cloud, Service Cloud, Data Cloud, CDPs) via REST/SOAP APIs
- Demonstrated experience defining data governance, segmentation strategy, and data hygiene standards at an enterprise, multi-client scale
- Strong grasp of email deliverability, compliance frameworks (CAN-SPAM, GDPR, CASL), and marketing automation strategy, with ability to advise clients on best practice
- Experience in solution scoping, technical proposal writing, and pre-sales support
- Excellent stakeholder management and communication skills
- Proficiency in advising senior technical and business audiences and leading cross-functional workshops
SoftServe is an equal opportunity employer. Qualified applicants will receive consideration regardless of race, color, ancestry, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, citizenship, disability, health condition, marital or family status, veteran status, or any other characteristic protected by applicable law.
Role Summary
Location
Bulgaria, Poland, Romania
Work type
Remote/Office
Direction
Engineering & Technology
Subdirection
Platforms & Integration
Tech level
Senior
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About us
We are a digital engineering and technology consulting company where expertise grows alongside people. For more than 30 years, we have been elevating technology: helping organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation. Our teams work across key areas: digital engineering, data and analytics, Сloud, and AI/ML. In each, we deliver practical, scalable solutions rooted in real business needs and measurable human impact.
You bring your perspective and ambition. We create an environment where your work meets clarity, confidence, and purpose.
We offer
Compensation & Benefits
Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
People-first Leadership
Approachable leaders who communicate openly, keep teams close to the strategy, and support long-term planning.
Advanced tech communities
Stay close to AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.