Campaign Manager Lead

ABOUT THE ROLE

In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.

RESPONSIBILITIES

• Lead assigned ABM accounts as the primary marketing contact, aligning initiatives with sales, account management, and partnership teams to accelerate account growth and revenue outcomes.
• Shape and orchestrate end-to-end ABM programs, driving strategic execution, optimization, and reporting to improve engagement and account expansion.
• Design and deliver personalized 1:1 and 1:few campaigns and executive events in collaboration with key stakeholders to strengthen relationships and influence buying committees.
• Translate account intelligence into targeted marketing strategies that expand customer relationships and increase opportunities within existing accounts.
• Create high-touch customer experiences that enhance interactions between clients, prospects, and commercial teams.
• Direct campaign execution through effective coordination of internal contributors, external vendors, and agency partners while maintaining quality and efficiency.
• Establish and refine ABM frameworks, templates, processes, and best practices to improve consistency and operational excellence across the broader team.
• Analyze campaign performance data, optimize targeting and messaging strategies, and introduce innovative approaches, including AI-enabled workflows, to maximize marketing impact.

REQUIREMENTS

• Strong knowledge of Account-Based Marketing principles and B2B marketing practices, with 5+ years of marketing experience.
• Advanced experience with developing and executing multi-channel ABM strategies that integrate online and offline engagement tactics.
• Strong knowledge of modern B2B demand generation, account expansion strategies, campaign measurement, and KPI-driven optimization.
• Advanced experience with marketing technology platforms, including marketing automation, CRM systems, webinar and event tools, and digital analytics solutions; experience with Microsoft Dynamics is a plus.
• Strong command of English at C1 level or higher, both written and verbal.
• Degree in Marketing, Business, Communication, Administration, or a related field.
• Proven ability to influence senior sales, account, and partnership stakeholders without direct authority.
• Exceptional communication, storytelling, relationship-building, and stakeholder management skills across cross-functional environments.
• Proven ability to thrive in fast-paced, collaborative, matrixed organizations while driving initiatives independently and elevating team performance.