WE ARE

SoftServe, Inc. is a digital authority that advises and provides cutting-edge technology solutions with expertise across healthcare, retail, media, financial services, life sciences, software, and more. SoftServe empowers enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy.

SoftServe, founded in 1993 in Lviv, Ukraine, is a software/digital services company specializing in consultancy services and software development. With its U.S. headquarters in Austin, Texas, and European headquarters in Lviv, Ukraine, SoftServe employs more than 13,000 people globally.

YOU ARE

The Marketing Strategy Leader conceptualizes, and architects an approach to create market advantage and deliver influenced pipeline to the business measured in brand awareness, category recognition, and lead generation among other business outcomes.

As a Senior partner to the business units, this role will have executive presence and build tight relationships with business groups including divisional leadership, sales, client success, alliances, sales enablement and operations, and capability CEOs.

Possessing the following competencies

Bachelor’s degree in Marketing, Communications, or a related field
A minimum of 10 years of experience in marketing strategy, GTM, messaging and overseeing campaigns
5+ years of experience in Healthcare (Payor, Provider, Life Sciences) for tech or IT services
At least 5 years of successfully leading teams
Building GTM messaging and positioning, buyer personas, competitive analysis for a comprehensive set of solutions, as well as GTM and launch plans
Budget management
Strong analysis (can put a lot of things apart) and more importantly synthesis abilities (can create something usable out of the many parts)
A confident leader that engenders trust and is passionate about helping others and propelling teams to achieve their full potential
Exceptional team player with proven ability to lead through influence and be decisive
Being driven by results, and a detail-oriented approach
Collaborative skills to accept and incorporate ideas into strategies
Skilled time management and organization to meet strict deadlines

YOU WANT TO WORK WITH

Marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy, which align to BU solution focus, as well as synthesize with overall SoftServe messaging and objectives
Solutions team to create launch plans, messaging frameworks, and marketing strategies for new solutions
Our partnership teams assess strategic partnership opportunities for marketing initiatives
Campaign managers and account-based managers to lead and guide as they develop detailed marketing plans including content, digital, web, social, events, PR, AR, and partners

Your duties will enable you to

Rationalize, analyze, organize, and synthesize BU GTM goals and plans to deliver a marketing-ready set of target segments with descriptive ideal client profile, personas, mapped offerings/solutions, prioritization score based on business value, and readiness
Utilize a client value framework and work with SMEs and sales in the development of a messaging architecture and detailed messaging for personas and business use cases
Lead the execution of workshops and interviews with sales and SMEs to define segments and messaging
Create a messaging architecture based on a client value framework by interviewing market leaders and solution SMEs for each market segment and offering set for SoftServe’s Healthcare solutions
Obtain and apply insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
Introduce client and competitive insights to help shape our segment messaging that will be used in content and channels
Understand and document the buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make
Work together with other BU leaders to remove overlaps by identifying integration opportunities across other BU campaigns and tactics to create a 'One SoftServe' voice. (e.g. events that can serve various segments/campaigns

Architect integrated campaigns, as to

Utilizing the marketing strategy artifacts, architect full funnel multi-channel campaigns defining the marketing mix, buyer’s journey, and experience, logic/ sequence of touch points, goals, and measures of success
Create a content strategy in line with messaging architecture addressing the buyer’s journey and campaign experience
Guide and manage
Coach team in their efforts to collaborate x-functionally with marketing centers of excellence responsible for digital, events, content, operations, and Mktg. development
Challenge campaign scope and logic through the lenses of buyer’s journey progression, standing out in a noisy market, creating seamless experiences, and optimizing conversions
Establish quality standards, review, and approve detailed plans containing content and on/off-line channels
Oversee the portfolio of the BU campaigns maintaining campaign health and seizing efficiencies opportunities

BU Integration- tactical matches, to be able to

Collaborate with other executives to make high-level decisions regarding the budget and the direction/market focus of the vertical
Communicate the vision and value of new solutions to the sales team and develop sales tools that facilitate the selling process
Be the main POC for executive decisions and escalations with the business
Plan and participate in the launch of new services and products which involve several different departments
Agree on timelines and deadlines for the development of new products with solution management

TOGETHER WE WILL

Create an environment where innovation and creativity thrive
Portray executive presence and overall marketing mastery to proactively partner with and educate our business stakeholders
Stay up to date on the latest innovations and best practices to better stand out, engage and convert audiences including ABM, digital and experiential
Align segment definition and prioritization to divisional GTM goals
Craft a clear path forward and a plan to achieve major objectives