[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"vacancy-softserve-university-marketing-lead-88689":3},{"statusCode":4,"vacancy":5,"roleSummary":27,"metaData":35,"schemaJobPosting":39,"vacancyBannerPath":54,"previousPagePath":25,"referralPagePath":55,"saveFormRoute":56,"loginPath":57,"isPmVacancy":24,"isBaVacancy":24,"webConfiguration":58,"vacancySource":62,"maxFileSize":74,"metaImg":75,"captchaSiteKey":76,"linkedinConfig":77,"languages":81},200,{"id":6,"name":7,"crmId":8,"description":9,"shownOnSiteEqualOpportunityEmployerDescription":10,"equalOpportunityEmployerDescription":11,"direction":12,"level":13,"city":16,"referralProgram":10,"linkedinTags":18,"tags":20,"shownOnSiteLeadershipDescription":24,"leadershipDescription":25,"shownOnSiteWeOffer":10,"weOfferDescription":26},88689,"SoftServe University Marketing Lead",101083,"\u003Ch2>ABOUT THE ROLE\u003C\u002Fh2>\u003Cp>In this role, you will be responsible for the end‑to‑end marketing strategy and execution for SoftServe University’s Commercial learning solutions serving external clients (B2B\u002FB2C), internal associates as learners, and SoftServe enterprise clients as a value‑added service. The role leads a marketing team, orchestrates external vendors\u002Fthird parties, and partners cross‑functionally to achieve growth strong market positioning, and profitability goals.\u003C\u002Fp>\u003Ch2>RESPONSIBILITIES\u003C\u002Fh2>\u003Cul>\u003Cli>Define and own the go-to-market strategy, positioning, and annual marketing plan for SoftServe University Commercial, positioning it competitively within the external education and EdTech market.\u003C\u002Fli>\u003Cli>Evolve the communication strategy and channel mix across owned, paid, and earned media\u003C\u002Fli>\u003Cli>Ensure consistent, customer-centric messaging across digital platforms, campaigns, content formats, and learner touchpoints, aligned with positioning and go-to-market priorities\u003C\u002Fli>\u003Cli>Lead a high-performing marketing team (2–5 marketers), setting clear priorities, roles, and KPIs\u003C\u002Fli>\u003Cli>Define and lead the performance marketing direction to drive qualified demand, enrollments, and revenue impact\u003C\u002Fli>\u003Cli>Oversee creation of videos, animations, audio\u002Fpodcasts, and interactive learning assets, manage collaboration with internal studios and external production vendors\u003C\u002Fli>\u003Cli>Measure marketing performance (reach, MQL, enrollments)\u003C\u002Fli>\u003Cli>Align with Sales, Product Owners, L&D, HR Marketing to ensure strong market positioning, clear audience focus, and alignment with commercial priorities\u003C\u002Fli>\u003Cli>Source, brief, and manage agencies\u002Ffreelancers, negotiate scope, SLAs, and ensure quality and on‑time delivery\u003C\u002Fli>\u003Cli>Establish marketing OKRs, workflows, calendars, and content governance, drive consistency and best practices\u003C\u002Fli>\u003Cli>Ensure marketing and learner data handling meets privacy and data protection requirements (e.g., GDPR), coordinate with InfoSec\u002FIMS where needed\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>REQUIREMENTS\u003C\u002Fh2>\u003Cul>\u003Cli>5+ years of marketing experience with 2+ years leading a team\u003C\u002Fli>\u003Cli>Academic background with a BA\u002FBS degree in Marketing, Communications, or a related field\u003C\u002Fli>\u003Cli>Extensive experience with B2B and B2C demand generation success, ideally in EdTech\u002FIT\u003C\u002Fli>\u003Cli>Strong project leadership and vendor management across content production and media\u003C\u002Fli>\u003Cli>Hands‑on expertise with digital channels, content marketing, and analytics\u003C\u002Fli>\u003Cli>Strong understanding of regional challenges and priorities\u003C\u002Fli>\u003Cli>Strong proficiency with marketing automation and CRM (e.g., HubSpot)\u003C\u002Fli>\u003Cli>Solid knowledge of Analytics (e.g., Google Analytics, Looker Studio)\u003C\u002Fli>\u003Cli>Hands-on experience in Content production tools and collaboration platforms\u003C\u002Fli>\u003Cli>Strong strategic thinking and problem-solving skills\u003C\u002Fli>\u003Cli>Excellent communication and stakeholder management skills\u003C\u002Fli>\u003Cli>Data-driven decision-making mindset\u003C\u002Fli>\u003Cli>People leadership, coaching, and team collaboration skills\u003C\u002Fli>\u003Cli>Comfortable working proficiency in English at Upper-Intermediate level or higher in a global professional environment\u003C\u002Fli>\u003C\u002Ful>",true,"\u003Cp style=\"text-align: justify;\">\u003Cem>SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.\u003C\u002Fem>\u003C\u002Fp>","Business Development & Marketing",{"id":14,"name":15},4,"Lead",[17],"Lviv",[19],"#LI-Onsite",[21],{"id":22,"name":23},"office","Office",false,null,"\u003Cdiv class=\"wrapper\">\n    \u003Csection class=\"section-about-us\">\n        \u003Cdiv class=\"about-us\">\n            \u003Cdiv class=\"about-us__content\">\n                \u003Cdiv class=\"about-us__text\">\n                    \u003Ch2>About us\u003C\u002Fh2>\n                    \u003Cp>\n                        We are a digital engineering and technology consulting company where expertise grows alongside\n                        people. For more than 30\n                        years, we have been elevating technology: helping organizations navigate complex business\n                        challenges by combining deep\n                        engineering knowledge with thoughtful, research-backed innovation. Our teams work across key\n                        areas: digital\n                        engineering, data and analytics, Сloud, and AI\u002FML. In each, we deliver practical, scalable\n                        solutions rooted in real\n                        business needs and measurable human impact.\n                    \u003C\u002Fp>\n                    \u003Cp>\n                        You bring your perspective and ambition. We create an environment where your work meets\n                        clarity, confidence, and\n                        purpose.\n                    \u003C\u002Fp>\n                \u003C\u002Fdiv>\n\n                \u003Cdiv class=\"about-us__image\">\n                    \u003Cpicture>\n                        \u003Csource media=\"(min-width: 1025px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Fdesctop-about.webp\" \u002F>\n                        \u003Csource media=\"(min-width: 769px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Ftablet-about.webp\" \u002F>\n                        \u003Cimg src=\"\u002Fimages\u002Fvacancy\u002Fmobile-about.webp\" alt=\"About us\" loading=\"lazy\" \u002F>\n                    \u003C\u002Fpicture>\n                \u003C\u002Fdiv>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"we-offer\">\n            \u003Ch2>We offer\u003C\u002Fh2>\n\n            \u003Cdiv class=\"we-offer__list\">\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--compensation\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Flexible Work Model\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Work from home, from the office, or in a hybrid format that supports focus and\n                                collaboration.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--communities\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Compensation & Benefits\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Competitive, market-based pay, benchmarked by role and\n                                location — plus health coverage, paid time off, wellness support, and learning\n                                opportunities.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--flexible\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">People-first Leadership\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Approachable leaders who communicate openly, keep teams close to the strategy, and\n                                support long-term planning.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--leadership\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Advanced tech communities\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Stay close to AI\u002FML, Cloud, Quantum Computing, IoT, and\n                                Robotics communities, with projects built on modern frameworks.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n    \u003C\u002Fsection>\n\u003C\u002Fdiv>",{"location":28,"workType":29,"direction":12,"techLevel":15,"techLevelId":14,"personalRecruiter":31},[17],[30],{"id":22,"name":23},{"fullName":32,"email":33,"profileImgPath":34},"Anastasiia Petrychuk","apetryc@softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002Frecruiter\u002F297929.jpg",{"title":36,"description":37,"canonical":38},"SoftServe University Marketing Lead in Lviv – Work with SoftServe","Work as SoftServe University Marketing Lead in Lviv. Join the IT global community. On freelance or full-time, remote or in the office. Apply for your dream job at SoftServe.","https:\u002F\u002Fcareer.softserveinc.com\u002Fvacancy\u002Fsoftserve-university-marketing-lead-88689",{"@context":40,"@type":41,"title":7,"description":42,"datePosted":43,"applicantLocationRequirements":44,"jobLocationType":47,"employmentType":48,"hiringOrganization":49},"https:\u002F\u002Fschema.org\u002F","JobPosting","SoftServe is people-first. People who build a global IT company and make it grow. Together we advise, drive innovation, and develop people's talent within the USA, Latin America, Europe, and Asia.","2026-05-22T18:48:04+03:00",{"@type":45,"name":46},"Country","Ukraine","TELECOMMUTE","Full-time",{"@type":50,"name":51,"sameAs":52,"logo":53},"Organization","SoftServe","https:\u002F\u002Fcareer.softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Flogo_black.svg","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Fvacancy\u002Fpeople.png","https:\u002F\u002Fcareer.softserveinc.com\u002Freferral\u002Fform\u002Fsoftserve-university-marketing-lead-88689","https:\u002F\u002Fcareer.softserveinc.com\u002Fapi\u002Ffrontend\u002Fvacancies\u002Fsoftserve-university-marketing-lead-88689\u002Fapply","https:\u002F\u002Fcareer.softserveinc.com\u002Femployee\u002Fauth\u002Furl",{"grandpromoter":25,"cumulativebonus":25,"newyearmode":25,"integration-jobfamilygroup":59,"integration-jobfamily":59,"integration-jobprofile":59,"integration-vacancy":25,"appversion":60,"vacancyLinkedinApply":59,"StaffingBoardReferralUpdateLog":25,"StaffingBoardStudentStatusLog":25,"moodleApiLog":59,"mulesoftCandidateContactLog":25,"mulesoftEmployeeLog":25,"FLOW_SSA_GROUP_START_DATE_RANGE":61,"ACTIVATE_LOG_ACTIVITY":59},"1","6.48","10",{"2":63,"4":64,"5":65,"6":66,"7":67,"8":68,"10":69,"11":70,"12":71,"13":72,"14":73},"Events","Newsletter","Job Sites","DOU","Friends & colleagues","Recruiter","Facebook","Instagram","LinkedIn","University","Other",5242880,"https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002FvacancyMeta\u002Fproduct_m1.png","6LeOrrkZAAAAAIbVWb6TOspTt2WE6FZ9byQAvSkz",{"api-key":78,"data-integration-context":79,"data-company-job-code":80},"77c1nnz563s57k","urn:li:organization:6549","242345466",{"ua":82,"en":83,"pl":84,"bg":85,"ro":86,"es":87},"uk-ua","en-us","pl","bg","ro","es"]