Flexible work model
Work from home, from the office, or in a hybrid format that supports focus and collaboration.
About the role
In this role, you will take ownership of Salesforce Marketing Cloud environments, ensuring reliable, secure, and high-performing marketing operations at enterprise scale. As part of SoftServe’s Salesforce Center of Excellence, you will work with global clients and a large expert team to design and optimize data-driven, multi-channel customer journeys.
Responsibilities
- Administer, configure, and maintain Salesforce Marketing Cloud environments, ensuring platform performance, security, and availability
- Design and manage multi-channel customer journeys using Journey Builder and Automation Studio to drive engagement across email, SMS, and push
- Build and optimize targeted campaigns using AMPscript, dynamic content, and audience segmentation to deliver personalized customer experiences
- Manage data architecture within Marketing Cloud, including Data Extensions, segmentation, FTP imports, and API-based data feeds
- Implement and support Marketing Cloud Connect integrations with Salesforce CRM and external platforms to enable unified customer data flows
- Govern platform security, manage user roles and permissions, and ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CASL)
- Monitor platform health, troubleshoot deliverability issues, and optimize send times, suppression lists, and bounce management
- Provide training, documentation, and technical guidance to marketing and business teams to drive platform adoption and best-practice usage
Requirements
- 5+ years of hands-on experience administering Salesforce Marketing Cloud in complex, enterprise-scale environments
- Strong expertise in Marketing Cloud Studios and Builders — Email Studio, Journey Builder, Automation Studio, Mobile Studio
- Skills in AMPscript, SSJS (Server-Side JavaScript), and SQL for dynamic content personalization, data queries, and automation logic
- Experience in Marketing Cloud Connect integrations with Salesforce CRM (Sales Cloud, Service Cloud) and third-party platforms via REST/SOAP APIs
- Salesforce Marketing Cloud Administrator certification, with Marketing Cloud Consultant or Email Specialist certification as a plus
- Solid knowledge of data management best practices — Data Extensions, Subscriber Lists, Contact Builder, segmentation, and data hygiene
- Understanding of email deliverability, compliance frameworks (CAN-SPAM, GDPR, CASL), and marketing automation best practices
- Excellent collaboration skills to bridge marketing, analytics, and engineering teams and translate business needs into platform solutions
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
Role Summary
Location
Ukraine
Work type
Remote/Office
Direction
Engineering & Technology
Tech level
Senior
Apply Now
Fill out the form, and we'll be in touch shortly.
About us
We are a digital engineering and technology consulting company where expertise grows alongside people. For more than 30 years, we have been elevating technology: helping organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation. Our teams work across key areas: digital engineering, data and analytics, Сloud, and AI/ML. In each, we deliver practical, scalable solutions rooted in real business needs and measurable human impact.
You bring your perspective and ambition. We create an environment where your work meets clarity, confidence, and purpose.
We offer
Compensation & Benefits
Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
People-first Leadership
Approachable leaders who communicate openly, keep teams close to the strategy, and support long-term planning.
Advanced tech communities
Stay close to AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.