Flexible Work Model
Work from home, from the office, or in a hybrid format that supports focus and collaboration.
ABOUT THE ROLE
As a Marketing Database & MarTech Lead, you will take ownership of the marketing data foundation that powers SoftServe’s digital customer journey. You will join the Global Marketing Digital & MarTech Center of Excellence, working at the intersection of Marketing, Sales, Analytics, and IT to ensure data quality, automation, and governance enable measurable business impact.
RESPONSIBILITIES
- Own and evolve the marketing database and lead lifecycle operations, ensuring accurate, scalable, and compliant contact and company data across systems
- Design, maintain, and optimize HubSpot end-to-end, including campaigns, workflows, lead scoring, segmentation, and Sales Hub alignment
- Drive data quality standards through cleansing, enrichment, segmentation rules, and ongoing monitoring to improve conversion and attribution accuracy
- Collaborate closely with Marketing, Sales Ops, CRM, Analytics, IT, and Data Governance teams to translate business needs into automation logic and governance processes
- Manage and govern integrations with corporate and MarTech tools, ensuring reliable data sync, field mapping, and lifecycle alignment
- Build and maintain workflow automation for lead routing, nurturing, scoring, and qualification to support Marketing and Sales efficiency
- Identify, test, and implement AI-driven opportunities within the MarTech stack to enhance data operations and decision-making
- Document processes, configurations, and best practices to build shared knowledge and reduce key-person dependency
REQUIREMENTS
- At least 4 years of hands-on experience with marketing databases and CRM ecosystems such as HubSpot, Salesforce, Dynamics, Marketo, Pardot, or Eloqua
- Strong expertise in lead lifecycle management, including scoring models, qualification, routing, and nurturing workflows
- Practical experience with data quality management, cleansing, segmentation, automation, and system integrations
- Solid understanding of B2B data structures, including contacts, companies, and related CRM objects
- Experience representing Marketing in MarTech integrations, data governance, and cross-system alignment
- Interest and practical curiosity in applying AI to marketing data and automation use cases
- Proficiency in working independently, taking ownership, and documenting solutions clearly for team reuse
- Upper-intermediate English level, and confidence in cross-functional communication and stakeholder collaboration
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
Role Summary
Location
Ukraine
Work type
Remote/Office
Direction
Business Development & Marketing
Tech level
Leader
Apply Now
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About us
We are a digital engineering and technology consulting company where expertise grows alongside people. For more than 30 years, we have been elevating technology: helping organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation. Our teams work across key areas: digital engineering, data and analytics, Сloud, and AI/ML. In each, we deliver practical, scalable solutions rooted in real business needs and measurable human impact.
You bring your perspective and ambition. We create an environment where your work meets clarity, confidence, and purpose.
We offer
Compensation & Benefits
Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
People-first Leadership
Approachable leaders who communicate openly, keep teams close to the strategy, and support long-term planning.
Advanced tech communities
Stay close to AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.