[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"vacancy-lead-brand-management-specialist-88689":3},{"statusCode":4,"vacancy":5,"roleSummary":27,"metaData":35,"schemaJobPosting":39,"vacancyBannerPath":54,"previousPagePath":25,"referralPagePath":55,"saveFormRoute":56,"loginPath":57,"isPmVacancy":24,"isBaVacancy":24,"webConfiguration":58,"vacancySource":62,"maxFileSize":74,"metaImg":75,"captchaSiteKey":76,"linkedinConfig":77,"languages":81},200,{"id":6,"name":7,"crmId":8,"description":9,"shownOnSiteEqualOpportunityEmployerDescription":10,"equalOpportunityEmployerDescription":11,"direction":12,"level":13,"city":16,"referralProgram":10,"linkedinTags":18,"tags":20,"shownOnSiteLeadershipDescription":24,"leadershipDescription":25,"shownOnSiteWeOffer":10,"weOfferDescription":26},88689,"Lead Brand Management Specialist",101083,"\u003Ch2>About the role\u003C\u002Fh2>\u003Cp style=\"text-align:justify;\">In this role, you will lead the end‐to‐end marketing strategy and execution for SoftServe University’s commercial learning solutions, driving awareness, demand, and revenue across B2B and B2C audiences. You will guide a marketing team, coordinate external partners, and collaborate across SoftServe to position learning as a high‐value offering for clients and internal talent, strengthening market presence and supporting sustainable growth.\u003C\u002Fp>\u003Ch2>Responsibilities\u003C\u002Fh2>\u003Cul>\u003Cli style=\"text-align:justify;\">Define and execute the go-to-market strategy, value proposition, and annual marketing plan for SoftServe University Commercial to position offerings competitively within the global EdTech and professional education market\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Own marketing performance and revenue impact by driving qualified demand, improving funnel conversion from reach to MQL to enrollments, and optimizing campaign ROI through data-driven experimentation\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Collaborate closely with Sales, Product Owners, L&D, HR Marketing, and external partners to align messaging, audience targeting, and campaign priorities with commercial objectives\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Lead and develop a high-performing marketing team of 2–5 specialists, setting clear roles, KPIs, and OKRs while coaching team members and ensuring strong execution across campaigns and channels\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Design and evolve the communication strategy and channel architecture across owned, paid, and earned media, orchestrating digital channels such as social platforms, paid advertising networks, email marketing systems, and CMS-driven websites\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Drive performance marketing initiatives using analytics and marketing technology tools (e.g., Google Analytics, CRM systems, and marketing automation platforms) to track reach, MQLs, enrollments, and optimize acquisition strategies\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Oversee the production of multimedia and educational marketing assets, including videos, animations, podcasts, and interactive learning content, coordinating work with internal studios and external production vendors\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Manage marketing budgets and forecasting processes, allocating investments across campaigns and channels to maximize pipeline growth, enrollment outcomes, and measurable business impact\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Source, brief, and manage marketing agencies and freelance specialists, negotiating scope, SLAs, and delivery timelines while ensuring quality and alignment with brand and campaign goals\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Establish marketing governance practices, including OKRs, campaign calendars, workflows, and content standards, while ensuring compliance with data privacy and protection regulations such as GDPR in coordination with InfoSec and IMS teams\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Requirements\u003C\u002Fh2>\u003Cul>\u003Cli style=\"text-align:justify;\">Academic background with a BA\u002FBS degree in Marketing, Communications, or a related field\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Extensive experience in marketing, including 5+ years in hands-on marketing roles across digital and demand generation activities\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Proven leadership experience with 2+ years leading or mentoring marketing teams in a collaborative environment\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Strong experience in B2B and B2C demand generation with a demonstrated record of driving measurable growth, ideally within EdTech or IT sectors\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Hands-on expertise with digital marketing channels, content marketing strategies, and marketing performance analytics\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Strong proficiency with marketing automation and CRM platforms such as HubSpot for campaign execution and lead lifecycle management\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Practical experience with web and marketing analytics tools such as Google Analytics and Looker Studio for tracking, reporting, and optimization\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Strong experience in project leadership and vendor management across content production, media partners, and campaign delivery\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Experience working in global or multi-regional environments with an understanding of regional market dynamics and priorities\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Strong proficiency with content production tools and modern collaboration platforms used in distributed marketing teams\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Comfortable working proficiency in English at Upper-Intermediate level or higher in a global professional environment\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Strong strategic thinking and problem-solving skills applied to marketing planning and performance optimization\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Excellent communication and stakeholder management skills when collaborating with cross-functional teams and leadership\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Data-driven decision-making mindset combined with solid business acumen\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">People leadership, coaching, and team collaboration skills in a multicultural environment\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">High adaptability and cross-cultural awareness when working across global teams and markets\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Practical experience in marketing, learning, or educational products across multiple countries or regions (nice-to-have)\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Familiarity with privacy and data protection regulations, such as GDPR, in marketing operations and campaign management (nice-to-have)\u003C\u002Fli>\u003C\u002Ful>",true,"\u003Cp style=\"text-align: justify;\">\u003Cem>SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.\u003C\u002Fem>\u003C\u002Fp>","Business Development & Marketing",{"id":14,"name":15},4,"Lead",[17],"Lviv",[19],"#LI-Onsite",[21],{"id":22,"name":23},"office","Office",false,null,"\u003Cdiv class=\"wrapper\">\n    \u003Csection class=\"section-about-us\">\n        \u003Cdiv class=\"about-us\">\n            \u003Cdiv class=\"about-us__content\">\n                \u003Cdiv class=\"about-us__text\">\n                    \u003Ch2>About us\u003C\u002Fh2>\n                    \u003Cp>\n                        We are a digital engineering and technology consulting company where expertise grows alongside\n                        people. For more than 30\n                        years, we have been elevating technology: helping organizations navigate complex business\n                        challenges by combining deep\n                        engineering knowledge with thoughtful, research-backed innovation. Our teams work across key\n                        areas: digital\n                        engineering, data and analytics, Сloud, and AI\u002FML. In each, we deliver practical, scalable\n                        solutions rooted in real\n                        business needs and measurable human impact.\n                    \u003C\u002Fp>\n                    \u003Cp>\n                        You bring your perspective and ambition. We create an environment where your work meets\n                        clarity, confidence, and\n                        purpose.\n                    \u003C\u002Fp>\n                \u003C\u002Fdiv>\n\n                \u003Cdiv class=\"about-us__image\">\n                    \u003Cpicture>\n                        \u003Csource media=\"(min-width: 1025px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Fdesctop-about.webp\" \u002F>\n                        \u003Csource media=\"(min-width: 769px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Ftablet-about.webp\" \u002F>\n                        \u003Cimg src=\"\u002Fimages\u002Fvacancy\u002Fmobile-about.webp\" alt=\"About us\" loading=\"lazy\" \u002F>\n                    \u003C\u002Fpicture>\n                \u003C\u002Fdiv>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"we-offer\">\n            \u003Ch2>We offer\u003C\u002Fh2>\n\n            \u003Cdiv class=\"we-offer__list\">\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--compensation\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Flexible Work Model\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Work from home, from the office, or in a hybrid format that supports focus and\n                                collaboration.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--communities\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Compensation & Benefits\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Competitive, market-based pay, benchmarked by role and\n                                location — plus health coverage, paid time off, wellness support, and learning\n                                opportunities.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--flexible\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">People-first Leadership\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Approachable leaders who communicate openly, keep teams close to the strategy, and\n                                support long-term planning.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--leadership\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Advanced tech communities\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Stay close to AI\u002FML, Cloud, Quantum Computing, IoT, and\n                                Robotics communities, with projects built on modern frameworks.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n    \u003C\u002Fsection>\n\u003C\u002Fdiv>",{"location":28,"workType":29,"direction":12,"techLevel":15,"techLevelId":14,"personalRecruiter":31},[17],[30],{"id":22,"name":23},{"fullName":32,"email":33,"profileImgPath":34},"Anastasiia Petrychuk","apetryc@softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002Frecruiter\u002F297929.jpg",{"title":36,"description":37,"canonical":38},"Lead Brand Management Specialist in Lviv – Work with SoftServe","Work as Lead Brand Management Specialist in Lviv. Join the IT global community. On freelance or full-time, remote or in the office. Apply for your dream job at SoftServe.","https:\u002F\u002Fcareer.softserveinc.com\u002Fvacancy\u002Flead-brand-management-specialist-88689",{"@context":40,"@type":41,"title":7,"description":42,"datePosted":43,"applicantLocationRequirements":44,"jobLocationType":47,"employmentType":48,"hiringOrganization":49},"https:\u002F\u002Fschema.org\u002F","JobPosting","SoftServe is people-first. People who build a global IT company and make it grow. Together we advise, drive innovation, and develop people's talent within the USA, Latin America, Europe, and Asia.","2026-05-21T17:56:41+03:00",{"@type":45,"name":46},"Country","Ukraine","TELECOMMUTE","Full-time",{"@type":50,"name":51,"sameAs":52,"logo":53},"Organization","SoftServe","https:\u002F\u002Fcareer.softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Flogo_black.svg","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Fvacancy\u002Fpeople.png","https:\u002F\u002Fcareer.softserveinc.com\u002Freferral\u002Fform\u002Flead-brand-management-specialist-88689","https:\u002F\u002Fcareer.softserveinc.com\u002Fapi\u002Ffrontend\u002Fvacancies\u002Flead-brand-management-specialist-88689\u002Fapply","https:\u002F\u002Fcareer.softserveinc.com\u002Femployee\u002Fauth\u002Furl",{"grandpromoter":25,"cumulativebonus":25,"newyearmode":25,"integration-jobfamilygroup":59,"integration-jobfamily":59,"integration-jobprofile":59,"integration-vacancy":25,"appversion":60,"vacancyLinkedinApply":59,"StaffingBoardReferralUpdateLog":25,"StaffingBoardStudentStatusLog":25,"moodleApiLog":59,"mulesoftCandidateContactLog":25,"mulesoftEmployeeLog":25,"FLOW_SSA_GROUP_START_DATE_RANGE":61,"ACTIVATE_LOG_ACTIVITY":59},"1","6.48","10",{"2":63,"4":64,"5":65,"6":66,"7":67,"8":68,"10":69,"11":70,"12":71,"13":72,"14":73},"Events","Newsletter","Job Sites","DOU","Friends & colleagues","Recruiter","Facebook","Instagram","LinkedIn","University","Other",5242880,"https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002FvacancyMeta\u002Fplatforms3.png","6LeOrrkZAAAAAIbVWb6TOspTt2WE6FZ9byQAvSkz",{"api-key":78,"data-integration-context":79,"data-company-job-code":80},"77c1nnz563s57k","urn:li:organization:6549","242345466",{"ua":82,"en":83,"pl":84,"bg":85,"ro":86,"es":87},"uk-ua","en-us","pl","bg","ro","es"]