Flexible work model
Work from home, from the office, or in a hybrid format that supports focus and collaboration.
About the role
As a Digital Experience Specialist, you will manage and publish marketing content across digital platforms using established workflows and processes. You will collaborate closely with designers, content creators, and analytics teams to ensure all digital assets align with brand standards, are delivered on time, and are optimized for performance, engagement, and conversions.
In this role, you will support marketing initiatives by maintaining efficient content production workflows, improving operational processes, and contributing to the growth of brand visibility and marketing pipeline performance.
Responsibilities
- Publish marketing assets through CMS platforms and HubSpot, including articles, infographics, brochures, event pages, nurturing emails, and whitepaper landing pages
- Ensure all digital content follows established digital publishing processes, brand standards, and delivery timelines
- Recommend and implement content optimization strategies and workflow improvements to enhance production efficiency and content performance
- Coordinate with designers, content creators, and cross-functional stakeholders to ensure the timely delivery of all required project components
- Own and maintain internal documentation related to marketing asset production processes, workflows, checklists, and best practices
- Provide agile content management support during high-demand periods and manage ad hoc requests within agreed-upon timelines
- Provide feedback and guidance to team members while ensuring deliverables meet quality standards and deadlines
Requirements
- Upper-Intermediate or higher level of English
- 1+ years of experience in marketing, digital marketing, content management, or related digital streams
- Strong content management, organizational, and multitasking skills
- Excellent written and verbal communication skills
- Experience working with CMS platforms and HubSpot
- Understanding of SEO principles and web analytics best practices
- Ability to work independently and collaboratively in cross-functional teams
- Strong analytical thinking and creative problem-solving skills
- Ability to work effectively in fast-paced, deadline-driven environments
- Bachelor’s degree in Marketing, Communications, or a related field
- Relevant certifications in marketing technologies or digital tools (e.g., HubSpot, HTML, or related certifications) would be a plus
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
Role Summary
Location
Ukraine
Work type
Remote/Office
Direction
Business Development & Marketing
Subdirection
Marketing
Tech level
Middle
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About us
We are a digital engineering and technology consulting company where expertise grows alongside people. For more than 30 years, we have been elevating technology: helping organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation. Our teams work across key areas: digital engineering, data and analytics, Сloud, and AI/ML. In each, we deliver practical, scalable solutions rooted in real business needs and measurable human impact.
You bring your perspective and ambition. We create an environment where your work meets clarity, confidence, and purpose.
We offer
Compensation & Benefits
Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
People-first Leadership
Approachable leaders who communicate openly, keep teams close to the strategy, and support long-term planning.
Advanced tech communities
Stay close to AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.