[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"vacancy-database-marketing-martech-lead-88339":3},{"statusCode":4,"vacancy":5,"roleSummary":27,"metaData":35,"schemaJobPosting":39,"vacancyBannerPath":53,"previousPagePath":25,"referralPagePath":54,"saveFormRoute":55,"loginPath":56,"isPmVacancy":24,"isBaVacancy":24,"webConfiguration":57,"vacancySource":61,"maxFileSize":73,"metaImg":74,"captchaSiteKey":75,"linkedinConfig":76,"languages":80},200,{"id":6,"name":7,"crmId":8,"description":9,"shownOnSiteEqualOpportunityEmployerDescription":10,"equalOpportunityEmployerDescription":11,"direction":12,"level":13,"city":16,"referralProgram":10,"linkedinTags":18,"tags":20,"shownOnSiteLeadershipDescription":24,"leadershipDescription":25,"shownOnSiteWeOffer":10,"weOfferDescription":26},88339,"Database Marketing & Martech Lead",100733,"\u003Ch2 style=\"text-align:justify;\">ABOUT THE ROLE\u003C\u002Fh2>\u003Cp style=\"text-align:justify;\">\u003Cspan style=\"font-size:inherit;\">As a Marketing Database & MarTech Lead, you will take ownership of maintaining, building, and automating marketing data foundation that powers how SoftServe finds, engages, and converts the right people. You will collaborate closely with CRM, Sales Ops, Analytics, IT teams, and beyond to make sure data actually works for the business and doesn’t just sit in a system looking pretty.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:justify;\">\u003Cspan style=\"font-size:inherit;\">You will join the Global Marketing Digital & MarTech Center of Excellence, responsible for the digital customer journey and the tech stack behind it. We're split into focused units by function, so you will get guidance from the right specialists and won’t be expected to wear five different hats.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2 style=\"text-align:justify;\">RESPONSIBILITIES\u003C\u002Fh2>\u003Cul>\u003Cli style=\"text-align:justify;\">Work with large and varied data sets from multiple data sources of a B2B flavor (so we're talking lists, companies, contacts, and other usual CRM objects)\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Lead marketing database operations: own how contact data is collected, enriched, and operationalized, set the rules for list management and automation workflows, and drive the quality standards your team executes against\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Own HubSpot end-to-end: campaigns, workflows, lead scoring, segmentation, Sales Hub, and everything in between — you'll be the go-to person here\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Represent marketing in integrations with other corporate tools, including data sync integrity, field mapping, and lifecycle alignment\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Help govern processes across a broader MarTech ecosystem (ZoomInfo, Influ2, and more) even when you don't own the tool outright\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Drive lead lifecycle operations: MQL scoring, routing logic, nurturing workflows, and alignment between Marketing and Sales\u002FPartnerships\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Build shared knowledge that doesn't live only in your head\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Identify, test, and implement AI opportunities across your toolset\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 style=\"text-align:justify;\">REQUIREMENTS\u003C\u002Fh2>\u003Cul>\u003Cli style=\"text-align:justify;\">4+ solid years in marketing databases, CRM ecosystems (such as HubSpot, Dynamics, Marketo, Salesforce, Pardot, Eloqua, or similar), and lead lifecycle management in B2B — contacts, companies, scoring, qualification, routing, the full picture\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Proven track record in data quality, cleansing, segmentation, workflow automation, and integrations — with genuine ownership of keeping things clean and connected\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Demonstrated ability to sit at the intersection of Marketing and Sales, translating business needs into automation logic, attribution models, and governance processes that actually hold up\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Hands-on experience or curiosity about AI and a track record of finding where it can genuinely improve the processes you own, including where no one's tried yet\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Upper-Intermediate+ English with confidence navigating cross-functional conversations across Marketing, Sales Ops, IT, and Data Governance\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Natural comfort with routine, structure, and the consistency of the database and operational work\u003C\u002Fli>\u003Cli style=\"text-align:justify;\">Experience leading collaboratively: working independently, documenting what you build, and bringing a team along with you\u003C\u002Fli>\u003C\u002Ful>",true,"\u003Cp style=\"text-align: justify;\">\u003Cem>SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.\u003C\u002Fem>\u003C\u002Fp>","Business Development & Marketing",{"id":14,"name":15},4,"Leader",[17],"Ukraine",[19],"#LI-Remote",[21],{"id":22,"name":23},"remote","Remote\u002FOffice",false,null,"\u003Cdiv class=\"wrapper\">\n    \u003Csection class=\"section-about-us\">\n        \u003Cdiv class=\"about-us\">\n            \u003Cdiv class=\"about-us__content\">\n                \u003Cdiv class=\"about-us__text\">\n                    \u003Ch2>About us\u003C\u002Fh2>\n                    \u003Cp>\n                        We are a digital engineering and technology consulting company where expertise grows alongside\n                        people. For more than 30\n                        years, we have been elevating technology: helping organizations navigate complex business\n                        challenges by combining deep\n                        engineering knowledge with thoughtful, research-backed innovation. Our teams work across key\n                        areas: digital\n                        engineering, data and analytics, Сloud, and AI\u002FML. In each, we deliver practical, scalable\n                        solutions rooted in real\n                        business needs and measurable human impact.\n                    \u003C\u002Fp>\n                    \u003Cp>\n                        You bring your perspective and ambition. We create an environment where your work meets\n                        clarity, confidence, and\n                        purpose.\n                    \u003C\u002Fp>\n                \u003C\u002Fdiv>\n\n                \u003Cdiv class=\"about-us__image\">\n                    \u003Cpicture>\n                        \u003Csource media=\"(min-width: 1025px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Fdesctop-about.webp\" \u002F>\n                        \u003Csource media=\"(min-width: 769px)\" srcset=\"\u002Fimages\u002Fvacancy\u002Ftablet-about.webp\" \u002F>\n                        \u003Cimg src=\"\u002Fimages\u002Fvacancy\u002Fmobile-about.webp\" alt=\"About us\" loading=\"lazy\" \u002F>\n                    \u003C\u002Fpicture>\n                \u003C\u002Fdiv>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n\n        \u003Cdiv class=\"we-offer\">\n            \u003Ch2>We offer\u003C\u002Fh2>\n\n            \u003Cdiv class=\"we-offer__list\">\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--compensation\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Flexible Work Model\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Work from home, from the office, or in a hybrid format that supports focus and\n                                collaboration.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--communities\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Compensation & Benefits\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Competitive, market-based pay, benchmarked by role and\n                                location — plus health coverage, paid time off, wellness support, and learning\n                                opportunities.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--peach\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--flexible\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">People-first Leadership\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">\n                                Approachable leaders who communicate openly, keep teams close to the strategy, and\n                                support long-term planning.\n                            \u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n\n                \u003Carticle class=\"offer-card offer-card--blue\">\n                    \u003Cspan class=\"offer-card__graphic offer-card__graphic--leadership\" aria-hidden=\"true\">\u003C\u002Fspan>\n\n                    \u003Cdiv class=\"offer-card__inner\">\n                        \u003Cdiv class=\"offer-card__title-wrap\">\n                            \u003Ch3 class=\"offer-card__title\">Advanced tech communities\u003C\u002Fh3>\n                        \u003C\u002Fdiv>\n\n                        \u003Cdiv class=\"offer-card__text-wrap\">\n                            \u003Cp class=\"offer-card__text\">Stay close to AI\u002FML, Cloud, Quantum Computing, IoT, and\n                                Robotics communities, with projects built on modern frameworks.\u003C\u002Fp>\n                        \u003C\u002Fdiv>\n\n                        \u003Cspan class=\"offer-card__icon\" aria-hidden=\"true\">\n                            \u003Cspan class=\"offer-card__icon-circle\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--horizontal\">\u003C\u002Fspan>\n                            \u003Cspan class=\"offer-card__icon-line offer-card__icon-line--vertical\">\u003C\u002Fspan>\n                        \u003C\u002Fspan>\n                    \u003C\u002Fdiv>\n                \u003C\u002Farticle>\n            \u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n    \u003C\u002Fsection>\n\u003C\u002Fdiv>",{"location":28,"workType":29,"direction":12,"techLevel":15,"techLevelId":14,"personalRecruiter":31},[17],[30],{"id":22,"name":23},{"fullName":32,"email":33,"profileImgPath":34},"Viktoriia Lukasevych","vlukase@softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002Frecruiter\u002F270537.jpg",{"title":36,"description":37,"canonical":38},"Database Marketing & Martech Lead in Ukraine – Work with SoftServe","Work as Database Marketing & Martech Lead in Ukraine. Join the IT global community. On freelance or full-time, remote or in the office. Apply for your dream job at SoftServe.","https:\u002F\u002Fcareer.softserveinc.com\u002Fvacancy\u002Fdatabase-marketing-martech-lead-88339",{"@context":40,"@type":41,"title":7,"description":42,"datePosted":43,"applicantLocationRequirements":44,"jobLocationType":46,"employmentType":47,"hiringOrganization":48},"https:\u002F\u002Fschema.org\u002F","JobPosting","SoftServe is people-first. People who build a global IT company and make it grow. Together we advise, drive innovation, and develop people's talent within the USA, Latin America, Europe, and Asia.","2026-04-30T12:16:49+03:00",{"@type":45,"name":17},"Country","TELECOMMUTE","Full-time",{"@type":49,"name":50,"sameAs":51,"logo":52},"Organization","SoftServe","https:\u002F\u002Fcareer.softserveinc.com","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Flogo_black.svg","https:\u002F\u002Fcareer.softserveinc.com\u002Fimages\u002F2017\u002Fvacancy\u002Fpeople.png","https:\u002F\u002Fcareer.softserveinc.com\u002Freferral\u002Fform\u002Fdatabase-marketing-martech-lead-88339","https:\u002F\u002Fcareer.softserveinc.com\u002Fapi\u002Ffrontend\u002Fvacancies\u002Fdatabase-marketing-martech-lead-88339\u002Fapply","https:\u002F\u002Fcareer.softserveinc.com\u002Femployee\u002Fauth\u002Furl",{"grandpromoter":25,"cumulativebonus":25,"newyearmode":25,"integration-jobfamilygroup":25,"integration-jobfamily":25,"integration-jobprofile":25,"integration-vacancy":25,"appversion":58,"vacancyLinkedinApply":59,"StaffingBoardReferralUpdateLog":25,"StaffingBoardStudentStatusLog":25,"moodleApiLog":59,"mulesoftCandidateContactLog":25,"mulesoftEmployeeLog":25,"FLOW_SSA_GROUP_START_DATE_RANGE":60,"ACTIVATE_LOG_ACTIVITY":59},"6.46.1","1","10",{"2":62,"4":63,"5":64,"6":65,"7":66,"8":67,"10":68,"11":69,"12":70,"13":71,"14":72},"Events","Newsletter","Job Sites","DOU","Friends & colleagues","Recruiter","Facebook","Instagram","LinkedIn","University","Other",5242880,"https:\u002F\u002Fcareer.softserveinc.com\u002Fuploads\u002FvacancyMeta\u002Fdo_what_drivers_you.png","6LeOrrkZAAAAAIbVWb6TOspTt2WE6FZ9byQAvSkz",{"api-key":77,"data-integration-context":78,"data-company-job-code":79},"77c1nnz563s57k","urn:li:organization:6549","242345466",{"ua":81,"en":82,"pl":83,"bg":84,"ro":85,"es":86},"uk-ua","en-us","pl","bg","ro","es"]