Flexible Work Model
Work from home, from the office, or in a hybrid format that supports focus and collaboration.
ABOUT THE ROLE
As a Marketing Database & MarTech Lead, you will take ownership of maintaining, building, and automating marketing data foundation that powers how SoftServe finds, engages, and converts the right people. You will collaborate closely with CRM, Sales Ops, Analytics, IT teams, and beyond to make sure data actually works for the business and doesn’t just sit in a system looking pretty.
You will join the Global Marketing Digital & MarTech Center of Excellence, responsible for the digital customer journey and the tech stack behind it. We're split into focused units by function, so you will get guidance from the right specialists and won’t be expected to wear five different hats.
RESPONSIBILITIES
- Work with large and varied data sets from multiple data sources of a B2B flavor (so we're talking lists, companies, contacts, and other usual CRM objects)
- Lead marketing database operations: own how contact data is collected, enriched, and operationalized, set the rules for list management and automation workflows, and drive the quality standards your team executes against
- Own HubSpot end-to-end: campaigns, workflows, lead scoring, segmentation, Sales Hub, and everything in between — you'll be the go-to person here
- Represent marketing in integrations with other corporate tools, including data sync integrity, field mapping, and lifecycle alignment
- Help govern processes across a broader MarTech ecosystem (ZoomInfo, Influ2, and more) even when you don't own the tool outright
- Drive lead lifecycle operations: MQL scoring, routing logic, nurturing workflows, and alignment between Marketing and Sales/Partnerships
- Build shared knowledge that doesn't live only in your head
- Identify, test, and implement AI opportunities across your toolset
REQUIREMENTS
- 4+ solid years in marketing databases, CRM ecosystems (such as HubSpot, Dynamics, Marketo, Salesforce, Pardot, Eloqua, or similar), and lead lifecycle management in B2B — contacts, companies, scoring, qualification, routing, the full picture
- Proven track record in data quality, cleansing, segmentation, workflow automation, and integrations — with genuine ownership of keeping things clean and connected
- Demonstrated ability to sit at the intersection of Marketing and Sales, translating business needs into automation logic, attribution models, and governance processes that actually hold up
- Hands-on experience or curiosity about AI and a track record of finding where it can genuinely improve the processes you own, including where no one's tried yet
- Upper-Intermediate+ English with confidence navigating cross-functional conversations across Marketing, Sales Ops, IT, and Data Governance
- Natural comfort with routine, structure, and the consistency of the database and operational work
- Experience leading collaboratively: working independently, documenting what you build, and bringing a team along with you
SoftServe is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, age, sex, nationality, disability, sexual orientation, gender identity and expression, veteran status, and other protected characteristics under applicable law. Let’s put your talents and experience in motion with SoftServe.
Role Summary
Location
Ukraine
Work type
Remote/Office
Direction
Business Development & Marketing
Tech level
Leader
Apply Now
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About us
We are a digital engineering and technology consulting company where expertise grows alongside people. For more than 30 years, we have been elevating technology: helping organizations navigate complex business challenges by combining deep engineering knowledge with thoughtful, research-backed innovation. Our teams work across key areas: digital engineering, data and analytics, Сloud, and AI/ML. In each, we deliver practical, scalable solutions rooted in real business needs and measurable human impact.
You bring your perspective and ambition. We create an environment where your work meets clarity, confidence, and purpose.
We offer
Compensation & Benefits
Competitive, market-based pay, benchmarked by role and location — plus health coverage, paid time off, wellness support, and learning opportunities.
People-first Leadership
Approachable leaders who communicate openly, keep teams close to the strategy, and support long-term planning.
Advanced tech communities
Stay close to AI/ML, Cloud, Quantum Computing, IoT, and Robotics communities, with projects built on modern frameworks.