BS Marketing Manager

ABOUT COMPANY

SoftServe Business Systems was founded in 2003. We aim high; our mission is to lead the digital revolution in the FMCG industry. It means delivering the best products & services possible that empower businesses to grow and improve efficiency.

We are a product company, and this affects our day-to-day activities. Our team is highly involved in the client’s needs, we value business expertise, and we take every step with extra carefulness. Among our clients are businesses like AB InBev, Unilever, JDE, PepsiCo, Henkel, and others.

SoftServe Business System’s ideal candidate can share the company’s values and become a reliable partner for the team.

REQUIREMENTS

• 5+ years of experience directly related to product and marketing management — managing multiple projects in various phases of ideation, execution, delivery, and long-term growth strategy development
• Strong knowledge of digital marketing and lead generation for B2B products, including campaign performance analysis and optimization
• Proficiency in LinkedIn advertising and SEO, with hands-on experience in planning, launching, and scaling marketing campaigns
• Team management skills, including building a strong marketing team, effectively delegating tasks, setting priorities, and coordinating cross-functional collaboration
• Upper-Intermediate (B2+) or higher English level for daily communication with the team and partners
• Bachelor’s degree in a relevant field or equivalent experience
• Chartered marketing qualification with a strong understanding of long-term marketing strategy development, brand positioning, and business growth planning
• Strong analytical and project management skills
• Self-confidence and a creative outlook
• FMCG domain knowledge (nice to have)

RESPONSIBILITIES

• Managing all marketing activities for the company and within the marketing department
• Developing the company’s marketing strategy in line with business objectives
• Coordinating marketing campaigns with sales activities
• Overseeing the company’s marketing budget
• Creating and publishing marketing materials in line with marketing plans
• Planning and implementing promotional campaigns
• Managing and improving lead generation campaigns and measuring results
• Being responsible for brand management and corporate identity
• Preparing online and printed marketing campaigns
• Monitoring and reporting on the effectiveness of marketing communications
• Creating a wide range of marketing materials
• Working closely with design agencies and assisting with new product launches
• Maintaining effective internal communication to ensure that all relevant company functions are informed of marketing objectives
• Analyzing potential strategic partnership opportunities for company marketing